Is Social Networking an Effective Marketing Tool for...

Is social networking an effective marketing tool for fashion retail? Marketing Strategies Many businesses have started to incorporate market strategies as a way of increasing profitability. Small business can create market strategies to target their market more effectively and have a competitive edge over competition. Lyndon Simkin, (2000) stated â€Å"If the â€Å"right† opportunities are pursued, customers are properly probed, the â€Å"right† customers targeted with a marketing proposition designed to give a business an edge over its rivals, it is highly likely that customers will be satisfied, market share will rise in core target markets and profitability will accordingly support a viable future.† Having a strategy in place will allow you to†¦show more content†¦Search engine optimization can be a less effective way for small business as it is marketed alongside big companies which was found out by Kristin Kennedy, Bonnie Brayton Kennedy, (2008) they stated a â€Å"small manufacturer of gold jewelry will probably not get top billing ove r Tiffanys on the organic list, unless they spend a significant amount of time and money on developing their web site design and advertising.† E-mail Marketing Small businesses have been using email marketing as a way of marketing their products and reaching out to the target market. Anita Jackson, Ray DeCormier,stated â€Å"E-mail offers a promising tool to enhance brand loyalty as it helps marketers keep in touch with their customers on a regular basis at low cost.† Small businesses are using this method to create and reach out to their target market. Using this mthod to market their business and product to create more brand awareness. http://www.emeraldinsight.com/journals.htm?issn=0263-4503amp;volume=17amp;issue=3amp;articleid=854456amp;show=html http://www.emeraldinsight.com/journals.htm?issn=1061-0421amp;volume=13amp;issue=7amp;articleid=857868amp;show=html http://www.emeraldinsight.com/journals.htm?issn=1751-5637amp;volume=12amp;issue=4amp;articleid=1937676amp;show=html Do you feel other ways of onlineShow MoreRelatedUsing Social Networking Websites for Social Media Marketing in Fashion Industry1475 Words   |  6 Pages Using Social Networking Websites for Social Media Marketing in Fashion Industry (BACKGROUND RESEARCH) Submitted by: 2/1/2012 Juhi Agarwal SOCIAL MEDIA: Social media is â€Å"the media that is published, created and shared by individuals on the internet, such as blogs, images, video and more† (Strokes, p. 350), as well as â€Å"online tools and platforms that allow internet users to collaborate on content, share insights and experiences, and connect for business or pleasure†. (Strauss amp; Frost, p. 326)Read MoreCritical Evaluation of Topshop Corporate Weblog as E-Business Value Creation Tool2857 Words   |  12 Pagesbusiness, as it supports alternative marketing strategies. More specifically, the current state of the Internet as a communication platform, with its powerful and far reaching influence and lack of constraints to time nor place (Deighton, 1997), has had a profound affect on both culture and business practice throughout recent years (Giovannetti, Kagami and Tsuji, 2003). This factor of potential emergent influence poses the opportunity for retailers to utilise the tools of the Internet to create and buildR ead MoreThese Elements Are the Basic Elements of Marketing Plan and Overall It Is Known as 4ps. 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Sears is the company that is constantly changing its advertising techniques to gratify the requirements of clients. The company targeted markets are teens, and the promotion systems the company uses are online and social networkRead MoreToowoomba Chamber Of Commerce And Industry Strategic Plan Essay3151 Words   |  13 PagesProfessor Name : Simon Guo Table of contents 1. Summary.......................................................................................................................3 2. Marketing objectives............................................... .....................................................4 3. Marketing mix elements...............................................................................................4 4. Strategy and tactics - Tactical planning diagrams.....................Read MoreOliver Peoples : An American Luxury Eyewear Brand2503 Words   |  11 Pagesthe company’s main retail stores are located in The United States and Japan. The Oliver people eyewear designs were inspired by the estate collection of vintage. Additionally, it provides handmade details that are distinctive and unique to customers (Oliver Peoples Home, 2015). All eyewear of Oliver Peoples is handcrafted from the finest quality materials, whether frames, colors and so forth (Luxottica Annual Report, 2010). The eyewear can be found in a variety of notable fashion boutiques, departmentRead MoreOliver Peoples : An American Luxury Eyewear Brand2531 Words   |  11 Pagesthe company’s main retail stores are located in The United States and Japan. The Oliver people eyewear designs were inspired by the estate collection of vintage. Additionally, it provides handmade details that are distinctive and uni que to customers (Oliver Peoples Home, 2015). All eyewear of Oliver Peoples is handcrafted from the finest quality materials, whether frames, colors and so forth (Luxottica Annual Report, 2010). The eyewear can be found in a variety of notable fashion boutiques, departmentRead MoreThe Market And Increase Profit Within The Retail Markets Essay1780 Words   |  8 PagesStaying relevant in the market and increase profit within the retail markets in America are very challenged. Especially, it is more difficult in this current economy and highly competitive industry. Macy’s is well-known as a mid to high range department store sells huge variety products from luxury such as Michael Kors, Ralph Lauren, Coach to economic products which is more affordable for people. The main strategy that Macy’s used to stay ahead of their competitors was their ability to sell theirRead MoreOliver Peoples And The United States And Japan2535 Words   |  11 Pagesthe company’s main re tail stores are located in The United States and Japan. The Oliver people eyewear designs were inspired by the estate collection of vintage. Additionally, it provides handmade details that are distinctive and unique to customers (Oliver Peoples Home, 2015). All eyewear of Oliver Peoples is handcrafted from the finest quality materials, whether frames, colors and so forth (Luxottica Annual Report, 2010). The eyewear can be found in a variety of notable fashion boutiques, departmentRead MoreThe Effective Use Of Social Media Platform Of A Known British Clothing Retail Company Ted Baker2700 Words   |  11 Pageslast decades, social media’s rapid growth has affected the retailing industry immensely. They are finding themselves in circumstances of constant development and expeditious transformation, many companies have now realised this phenomenon; and many are reforming their marketing policies in order to benefit from this amounted growth. In this case study I will be criticall y analysing and evaluating the effective use of social media platform of a commonly known British clothing retail company Ted Baker