Business Plan for AAA International Travel Services Ltd Essay

Business Plan for AAA International Travel Services Ltd - Essay Example The products and services that the business is going to launch differ from that of their competitors. All other travel firms offer different services to customers based on available budget and resources. AAA travel services will provide services based on customers’ preferences. Although all packages have been designed already in accordance with the schedules and available resources, but the firm can bring little changes in the packages in accordance with the needs and demands of the customers. For example, if a customer asks for a ten days trip to some Eastern country and the firm offers an eight days package, then the company will change the schedule and package accordingly but the customer will have to pay some extra amount to the firm because of modifications. The firm will also provide best available accommodation to its customers. â€Å"Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist destination† (Ahliya 2008, p. 1).ii. Target MarketTarget market is the group of people that a company wants to target for the sale of products and services. For AAA Travel Services company, the target market for the firm will cover a large number of local and international customers. The company is located in an area where travel companies are also operating there business activities, so there is also a tough competition in place. Many external and internal factors can affect product innovations, business process innovations or their combination.... The international department will play the lead role. It will include branch office, ticketing services, business office, and direct sales stores. Following is the business structure of the firm: b) The Product Following are the products and services that the firm will provide to its customers: i. Gaps in Market The products and services that the business is going to launch differ from that of their competitors. All other travel firms offer different services to customers based on available budget and resources. AAA travel services will provide services based on customers’ preferences. Although all packages have been designed already in accordance with the schedules and available resources, but the firm can bring little changes in the packages in accordance with the needs and demands of the customers. For example, if a customer asks for a ten days trip to some Eastern country and the firm offers an eight days package, then the company will change the schedule and package accor dingly but the customer will have to pay some extra amount to the firm because of modifications. The firm will also provide best available accommodation to its customers. â€Å"Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist destination† (Ahliya 2008, p. 1). ii. Target Market Target market is the group of people that a company wants to target for the sale of products and services (Tatum n.d.). For AAA Travel Services company, the target market for the firm will cover a large number of local and international customers. The company is located in an area where travel companies are also operating there business activities, so there is also a tough competition in place. However, the range of the

Essay on Themes Pride and Prejudice: :: Pride Prejudice Essays

Essay on Themes Pride and Prejudice:      Ã‚  Ã‚  Ã‚  Ã‚   In this novel, the title describes the underlying theme to the book. Pride and prejudice were both influences on the characters and their relationships. Darcy alienated himself from the others at first because of his intense pride. His prejudice against the Bennet's because of their poverty was also something that he would have to overcome. For Elizabeth, her prejudice against Darcy came from his snobbery. It caused her to not see his feelings for her and to believe whatever Wickman said.      Ã‚  Ã‚  Ã‚  Ã‚   Darcy's fierce pride often alienated him from others. For example, he acted so snobby and superior at the first ball with the Bennet's that they were all turned off by him. His eventual love, Elizabeth, was disgusted at his behavior and formed a prejudice against him. Even after he fell in love with her and proposed to Elizabeth, he completely debased her family. Darcy realized eventually that he was going to have to change. He tried to look at his behavior and analyze why he acted as he did. In the end, he fought his intense pride so that he and Elizabeth could be happy together.      Ã‚  Ã‚  Ã‚  Ã‚   Prejudice was also an issue for Darcy in that he disliked Elizabeth in the beginning because of her low social status, poverty, and socially inept family. Darcy was forced to deal with his prejudice when he fell in love with Elizabeth. This was not easy for him to do but it was necessary. His snobbery was countered by his love for Elizabeth. In the end, he overcame his pride and gave in to his feelings by marrying her in spite of her and her family's shortcomings.      Ã‚  Ã‚  Ã‚  Ã‚   Elizabeth had her own issues with prejudice with which to deal. Darcy's cold arrogance and snobbery prejudiced her from him from the beginning and it took Elizabeth a lot longer time to overcome her prejudices than it did Darcy. This was because Elizabeth was a very caring person and did not like the things that Darcy had said about her and her family. When given the chance, Elizabeth loved to hear about how awful Darcy was, such as when she met Wickman, who was eager to slander Darcy. Essay on Themes Pride and Prejudice: :: Pride Prejudice Essays Essay on Themes Pride and Prejudice:      Ã‚  Ã‚  Ã‚  Ã‚   In this novel, the title describes the underlying theme to the book. Pride and prejudice were both influences on the characters and their relationships. Darcy alienated himself from the others at first because of his intense pride. His prejudice against the Bennet's because of their poverty was also something that he would have to overcome. For Elizabeth, her prejudice against Darcy came from his snobbery. It caused her to not see his feelings for her and to believe whatever Wickman said.      Ã‚  Ã‚  Ã‚  Ã‚   Darcy's fierce pride often alienated him from others. For example, he acted so snobby and superior at the first ball with the Bennet's that they were all turned off by him. His eventual love, Elizabeth, was disgusted at his behavior and formed a prejudice against him. Even after he fell in love with her and proposed to Elizabeth, he completely debased her family. Darcy realized eventually that he was going to have to change. He tried to look at his behavior and analyze why he acted as he did. In the end, he fought his intense pride so that he and Elizabeth could be happy together.      Ã‚  Ã‚  Ã‚  Ã‚   Prejudice was also an issue for Darcy in that he disliked Elizabeth in the beginning because of her low social status, poverty, and socially inept family. Darcy was forced to deal with his prejudice when he fell in love with Elizabeth. This was not easy for him to do but it was necessary. His snobbery was countered by his love for Elizabeth. In the end, he overcame his pride and gave in to his feelings by marrying her in spite of her and her family's shortcomings.      Ã‚  Ã‚  Ã‚  Ã‚   Elizabeth had her own issues with prejudice with which to deal. Darcy's cold arrogance and snobbery prejudiced her from him from the beginning and it took Elizabeth a lot longer time to overcome her prejudices than it did Darcy. This was because Elizabeth was a very caring person and did not like the things that Darcy had said about her and her family. When given the chance, Elizabeth loved to hear about how awful Darcy was, such as when she met Wickman, who was eager to slander Darcy.

Attitude and Behaviour

It would seem reasonable to argue the existence of a link between attitude and behaviour and to further assume that it is those same attitudes that determine that behaviour. However, there are many variables to consider which may affect the strength of such a link. It is important to distinguish between the influence of different types of attitude (reference), the first type being attitudes towards general entities and the second being attitudes towards more specific ones. This essay will look at how attitudes can be a poor predictor of behaviour on a broad perspective but become effective predictors when looked at in a narrower and more specific way. However, the additional impact of a wide array of other variables undermines the accuracy of the link between attitudes and behaviour and complicates the drawing of clear conclusions. ‘Attitude’ is defined by Eagly and Chaiken in their book The Psychology of Attitudes as ‘a psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour’. reference) In other words, an ‘attitude’ is a judgement or evaluation made about any ‘entity’ which can be assessed along a measurement of favourability. As well as a person’s attitudes differing in positivity, (i. e. some attitudes possessed can be positive, neutral or negative), they also can differ in strength, (i. e. one may feel more strongly about a certain topic than another), and therefore consider it a more important topic. In brief, ‘behaviour’ is the actions of an individual which can be objectively measured. Some may argue that attitudes are a weak predictor of behaviour. In 1969, Wicker, after reviewing studies such as that of Richard LaPiere, concluded that attitudes and behaviour are only slightly, if at all, related. LaPiere, in the 1930s, seemed to suggest very little correlation between attitude and behaviour. LaPiere travelled around America with an Asian couple at a time where anti-Asian prejudice was prevalent. Although concerned that the couple would be refused from many of the hotels along the way, he found that only one out of the 250 hotels did so. After his travels, LaPiere sent a letter to each of the hotels asking whether they would allow Chinese guests. Of all his replies, only one declared they would serve a Chinese guest. This study, and others like it at the time, seemed to suggest very few links between attitude and behaviour. However, there are a number of problems with this study, such as the fact that there is no guarantee that the person who answered the letter is the same person who let the Chinese couple stay. The question in the letter as to whether they would let a Chinese couple in is also too broad a statement as it does not specify if they are a ‘well-dressed Chinese couple accompanied by an American college professor’ (ref). The limits of the success of attitude predicting behaviour can also be seen by the fact that similar attitudes held by different people can lead to different behaviour from those individuals. Indeed, Thurstone wrote; ‘It is quite conceivable that two men may have the same degree or intensity of effect favourable towards a psychological object and that their attitudes would be described in this sense as identical but†¦ that their overt actions would take quite different forms’. ref print out) In other words, one cannot predict an individual’s actions according to his/her attitudes as two different people with the same attitude towards something may act according to that attitude in completely different ways. There are also many other factors which will determine how effective attitude is in predicting behaviour. One such factor is the strength of the attitude which one holds. The stronger one’s attitude, the more likely it is to predict behaviour. This is because if a person holds a very strong positive attitude towards something, they are likely to act positively towards it. However if that person holds another, weaker, attitude towards something, thereby valueing it of less importance, they will be less likely to act according to that attitude. Furthermore, an attitude based on direct experience rather than second hand information will be more effective in predicting behaviour. This was demonstrated in a study by Fazio and Zanna, 1981, whereby participants were asked to solve several puzzles. One the one hand, in the second hand condition, some participants were shown how to solve the puzzles, and on the other, in the direct experience condition, some participants were allowed to work on the puzzles beforehand. Attidude being measured as intrest shown, and behaviour being measured as the order and proportion of the puzzles solved, the test showed a correlation between attitude and behaviour of between . 51 and . 54 in the direct experience condition while only between . 22 and . 20 in the indirect experience condition. (ref printout). It can therefore be seen that attitudes can predict behaviour under some cercumstances, such as those layed out by Fishbein and Ajzen. The extent to which attitude can predict behaviour is also circumstantial to factors such as how one persives the importance of that attitude and what that attitude is based upon. Behaviour is also affected by other factors which may be opposing to the attitude held by an individual. Subjective norms and perceived behaviour controle also influence behaviour. Therefore, when looking at all three together, predicting behaviour may be effective, however, when looking at attitude by itself such predictions may be weak.

Diabetes And Its Effects On The Body - 1099 Words

Introduction According to the ADA (Americans Diabetes Association) in 2010 the prevalence of diabetes mellitus in America was 25.8 million, and in 2012 it went up to 29.1 million which is 9.3% of the population. Diabetes mellitus is a chronic metabolic disease that interferes with the body’s natural insulin processes. Diabetes mellitus can present in the form of type 1 or type 2. The research article focused on type 2 diabetes and its effects on the body. Exercise is a good way for someone with type 2 diabetes to manage themselves. However with this disease it would important to know what type of intensities that diabetics would be more optimal. A randomized clinical trial was conducted of what exercise intensity high or moderate would be†¦show more content†¦Subjects had to meet the ADA criteria to be considered diabetic, and to make sure that exercise would not be a contraindication were checked by the American Heart Association (AHA) (Taylor, 1722). Participants of the experiment were pre-examined by collecting health histories from each individual. Any subject with symptoms, or diseases, or history of diseases that would hinder the ability to perform in the exercise training were excluded from the experiment. The subjects were randomly allocated by a computer-generated program to the moderate group or high intensity group. For both groups exercise, both resistive and aerobic, was prescribed by the ADA, AHA and the American College of Sport Medicine (ACSM) for people with type 2 diabetes (Taylor, 1721). The authors wanted to address safety for subjects so they had them on isotonic resistance machines instead of free weights. Resistance devices used were: chest press, seated row, leg press and seated isolation knee extensions. Aerobic training was walking on a treadmill for this experiment. Both groups under went 8-Repetition Maximum (8-RM) testing for each of the resistance devices (Taylor, 1722). The Mod group exercise was 4 sets of 8 and 75 % of their 8-RM, and the High group had to go 100% of their 8-RM for their 4 sets of 8. Aerobically the Mod group had to do 20 minutes on the treadmill at 30% to 45% of their heart rate reserve. The High group had to do 20